LiveIntent

LiveIntent is a registered data mining company located in New York, NY. LiveIntent engages in the collection of personal information, which may include: financial status; health status; immigration status; sexual orientation; children’s personal information; biometric data; geolocation data; reproductive health care data; public records data; and court judgment data. LiveIntent sells, for profit, certain personal information to customers, of which type may include: private businesses; law enforcement agencies; state governments; the U.S. federal government; foreign entities; and artificial intelligence (AI) developers. (See below for the specific data collection and sales practices of LiveIntent.)

To opt-out of data collection and sale by LiveIntent, individual consumers must submit their request to LiveIntent directly. California residents may use the state’s Delete Request and Opt-Out Platform (DROP) to submit a single request that forces LiveIntent, as well as +600 registered data brokers, to delete and stop selling their data. (If you don’t live in California, you must submit removal requests directly through the privacy portal of each data mining company.)

In addition, all Americans have access to their special credit reports and special credit scores. These companies maintain consumer files relating to medical records and payments; residential and tenant history; banking and checking writing history; employment and work history; and insurance claims history (auto, property, life, long-term care, disability). View the Directory of Special Credit Reporting Agencies to request your files and scores.

Company Details

Company Contact Information

What Types of Data does LiveIntent Collect?

• LiveIntent collects personal information of minors: No.
• LiveIntent collects consumers’ account logins or numbers with security codes that grant access to third‑party accounts: No.
• LiveIntent collects consumers’ government‑issued identification numbers used to verify an individual’s identity: No.
• LiveIntent collects consumers’ citizenship data, including immigration status: No.
• LiveIntent collects consumers’ union membership status: No.
• LiveIntent collects consumers’ sexual orientation status: Yes.
• LiveIntent collects consumers’ gender identity and gender expression data: Yes.
• LiveIntent collects consumers’ biometric data: No.
• LiveIntent collects consumers’ precise geolocation: Yes.
• LiveIntent collects consumers’ reproductive health care data: No.

What Categories of Customers does LiveIntent Sell To?

• LiveIntent shared or sold consumers’ data to a foreign actor in the past year: No.
• LiveIntent shared or sold consumers’ data to the federal government in the past year: No.
• LiveIntent shared or sold consumers’ data to other state governments in the past year: No.
• LiveIntent shared or sold consumers’ data to law enforcement in the past year, except when required by subpoena or court order: No.
• LiveIntent shared or sold consumers’ data to a developer of a generative artificial intelligence (AI) system or model in the past year: No.

Do Other Data Protection Laws Apply to LiveIntent?

• Is LiveIntent or any of its subsidiaries is regulated by the federal Fair Credit Reporting Act: No.
• If LiveIntent or its subsidiaries are regulated by the FCRA, describe the types of personal information covered:
• If LiveIntent or its subsidiaries are regulated by the FCRA, describe the specific products or services covered:
• If LiveIntent or its subsidiaries are regulated by the FCRA, describe the percentage of data activities covered:
• Is LiveIntent or any of its subsidiaries is regulated by the Gramm‑Leach‑Bliley Act (GLBA) and implementing regulations: No.
• If LiveIntent or its subsidiaries are regulated by the GLBA, describe the types of personal information covered:
• If LiveIntent or its subsidiaries are regulated by the GLBA, describe the specific products or services covered:
• If LiveIntent or its subsidiaries are regulated by the GLBA, describe the percentage of data activities covered:
• Is LiveIntent or any of its subsidiaries is regulated by the California Insurance Information and Privacy Protection Act (IIPPA): No.
• If LiveIntent or its subsidiaries are regulated by the IIPPA, describe the types of personal information covered:
• If LiveIntent or its subsidiaries are regulated by the IIPPA, describe the specific products or services covered:
• If LiveIntent or its subsidiaries are regulated by the IIPPA, describe the percentage of data activities covered:
• Is LiveIntent or any of its subsidiaries is regulated by the California Confidentiality of Medical Information Act (CMIA): No.
• If LiveIntent or its subsidiaries are regulated by the CMIA, describe the types of personal information covered:
• If LiveIntent or its subsidiaries are regulated by the CMIA, describe the specific products or services covered:
• If LiveIntent or its subsidiaries are regulated by the CMIA, describe the percentage of data activities covered:
• Is LiveIntent or its subsidiaries are regulated by the HIPAA privacy, security, and breach‑notification rules: No.
• If LiveIntent or its subsidiaries are regulated by HIPAA, describe the types of personal information covered:
• If LiveIntent or its subsidiaries are regulated by HIPAA, describe the specific products or services covered:
• If LiveIntent or its subsidiaries are regulated by HIPAA, describe the percentage of data activities covered:

Did LiveIntent Provide Additional Context or Comments?

During 2026 LiveIntent is migrating its consumer rights request portal from a homegrown platform that predates CPRA to a commercially available OneTrust system that will include enhancements to the user interface and to reporting capabilities.