Viant US LLC

Viant US LLC is a registered data mining company located in Irvine, California. Viant US LLC engages in the collection of personal information, which may include: financial status; health status; immigration status; sexual orientation; children’s personal information; biometric data; geolocation data; reproductive health care data; public records data; and court judgment data. Viant US LLC sells, for profit, certain personal information to customers, of which type may include: private businesses; law enforcement agencies; state governments; the U.S. federal government; foreign entities; and artificial intelligence (AI) developers. (See below for the specific data collection and sales practices of Viant US LLC.)

To opt-out of data collection and sale by Viant US LLC, individual consumers must submit their request to Viant US LLC directly. California residents may use the state’s Delete Request and Opt-Out Platform (DROP) to submit a single request that forces Viant US LLC, as well as +600 registered data brokers, to delete and stop selling their data. (If you don’t live in California, you must submit removal requests directly through the privacy portal of each data mining company.)

In addition, all Americans have access to their special credit reports and special credit scores. These companies maintain consumer files relating to medical records and payments; residential and tenant history; banking and checking writing history; employment and work history; and insurance claims history (auto, property, life, long-term care, disability). View the Directory of Special Credit Reporting Agencies to request your files and scores.

Company Details

Company Contact Information

What Types of Data does Viant US LLC Collect?

• Viant US LLC collects personal information of minors: No.
• Viant US LLC collects consumers’ account logins or numbers with security codes that grant access to third‑party accounts: No.
• Viant US LLC collects consumers’ government‑issued identification numbers used to verify an individual’s identity: No.
• Viant US LLC collects consumers’ citizenship data, including immigration status: No.
• Viant US LLC collects consumers’ union membership status: No.
• Viant US LLC collects consumers’ sexual orientation status: No.
• Viant US LLC collects consumers’ gender identity and gender expression data: No.
• Viant US LLC collects consumers’ biometric data: No.
• Viant US LLC collects consumers’ precise geolocation: Yes.
• Viant US LLC collects consumers’ reproductive health care data: No.

What Categories of Customers does Viant US LLC Sell To?

• Viant US LLC shared or sold consumers’ data to a foreign actor in the past year: No.
• Viant US LLC shared or sold consumers’ data to the federal government in the past year: No.
• Viant US LLC shared or sold consumers’ data to other state governments in the past year: No.
• Viant US LLC shared or sold consumers’ data to law enforcement in the past year, except when required by subpoena or court order: No.
• Viant US LLC shared or sold consumers’ data to a developer of a generative artificial intelligence (AI) system or model in the past year: No.

Do Other Data Protection Laws Apply to Viant US LLC?

• Is Viant US LLC or any of its subsidiaries is regulated by the federal Fair Credit Reporting Act: No.
• If Viant US LLC or its subsidiaries are regulated by the FCRA, describe the types of personal information covered:
• If Viant US LLC or its subsidiaries are regulated by the FCRA, describe the specific products or services covered:
• If Viant US LLC or its subsidiaries are regulated by the FCRA, describe the percentage of data activities covered:
• Is Viant US LLC or any of its subsidiaries is regulated by the Gramm‑Leach‑Bliley Act (GLBA) and implementing regulations: No.
• If Viant US LLC or its subsidiaries are regulated by the GLBA, describe the types of personal information covered:
• If Viant US LLC or its subsidiaries are regulated by the GLBA, describe the specific products or services covered:
• If Viant US LLC or its subsidiaries are regulated by the GLBA, describe the percentage of data activities covered:
• Is Viant US LLC or any of its subsidiaries is regulated by the California Insurance Information and Privacy Protection Act (IIPPA): No.
• If Viant US LLC or its subsidiaries are regulated by the IIPPA, describe the types of personal information covered:
• If Viant US LLC or its subsidiaries are regulated by the IIPPA, describe the specific products or services covered:
• If Viant US LLC or its subsidiaries are regulated by the IIPPA, describe the percentage of data activities covered:
• Is Viant US LLC or any of its subsidiaries is regulated by the California Confidentiality of Medical Information Act (CMIA): No.
• If Viant US LLC or its subsidiaries are regulated by the CMIA, describe the types of personal information covered:
• If Viant US LLC or its subsidiaries are regulated by the CMIA, describe the specific products or services covered:
• If Viant US LLC or its subsidiaries are regulated by the CMIA, describe the percentage of data activities covered:
• Is Viant US LLC or its subsidiaries are regulated by the HIPAA privacy, security, and breach‑notification rules: No.
• If Viant US LLC or its subsidiaries are regulated by HIPAA, describe the types of personal information covered:
• If Viant US LLC or its subsidiaries are regulated by HIPAA, describe the specific products or services covered:
• If Viant US LLC or its subsidiaries are regulated by HIPAA, describe the percentage of data activities covered:

Did Viant US LLC Provide Additional Context or Comments?

No.