VRTCAL Markets Inc.

VRTCAL Markets Inc. is a registered data mining company located in Santa Barbara, CA. VRTCAL Markets Inc. engages in the collection of personal information, which may include: financial status; health status; immigration status; sexual orientation; children’s personal information; biometric data; geolocation data; reproductive health care data; public records data; and court judgment data. VRTCAL Markets Inc. sells, for profit, certain personal information to customers, of which type may include: private businesses; law enforcement agencies; state governments; the U.S. federal government; foreign entities; and artificial intelligence (AI) developers. (See below for the specific data collection and sales practices of VRTCAL Markets Inc..)

To opt-out of data collection and sale by VRTCAL Markets Inc., individual consumers must submit their request to VRTCAL Markets Inc. directly. California residents may use the state’s Delete Request and Opt-Out Platform (DROP) to submit a single request that forces VRTCAL Markets Inc., as well as +600 registered data brokers, to delete and stop selling their data. (If you don’t live in California, you must submit removal requests directly through the privacy portal of each data mining company.)

In addition, all Americans have access to their special credit reports and special credit scores. These companies maintain consumer files relating to medical records and payments; residential and tenant history; banking and checking writing history; employment and work history; and insurance claims history (auto, property, life, long-term care, disability). View the Directory of Special Credit Reporting Agencies to request your files and scores.

Company Details

Company Contact Information

What Types of Data does VRTCAL Markets Inc. Collect?

• VRTCAL Markets Inc. collects personal information of minors: Yes.
• VRTCAL Markets Inc. collects consumers’ account logins or numbers with security codes that grant access to third‑party accounts: No.
• VRTCAL Markets Inc. collects consumers’ government‑issued identification numbers used to verify an individual’s identity: No.
• VRTCAL Markets Inc. collects consumers’ citizenship data, including immigration status: No.
• VRTCAL Markets Inc. collects consumers’ union membership status: No.
• VRTCAL Markets Inc. collects consumers’ sexual orientation status: No.
• VRTCAL Markets Inc. collects consumers’ gender identity and gender expression data: No.
• VRTCAL Markets Inc. collects consumers’ biometric data: No.
• VRTCAL Markets Inc. collects consumers’ precise geolocation: Yes.
• VRTCAL Markets Inc. collects consumers’ reproductive health care data: No.

What Categories of Customers does VRTCAL Markets Inc. Sell To?

• VRTCAL Markets Inc. shared or sold consumers’ data to a foreign actor in the past year: No.
• VRTCAL Markets Inc. shared or sold consumers’ data to the federal government in the past year: No.
• VRTCAL Markets Inc. shared or sold consumers’ data to other state governments in the past year: No.
• VRTCAL Markets Inc. shared or sold consumers’ data to law enforcement in the past year, except when required by subpoena or court order: No.
• VRTCAL Markets Inc. shared or sold consumers’ data to a developer of a generative artificial intelligence (AI) system or model in the past year: No.

Do Other Data Protection Laws Apply to VRTCAL Markets Inc.?

• Is VRTCAL Markets Inc. or any of its subsidiaries is regulated by the federal Fair Credit Reporting Act: No.
• If VRTCAL Markets Inc. or its subsidiaries are regulated by the FCRA, describe the types of personal information covered:
• If VRTCAL Markets Inc. or its subsidiaries are regulated by the FCRA, describe the specific products or services covered:
• If VRTCAL Markets Inc. or its subsidiaries are regulated by the FCRA, describe the percentage of data activities covered:
• Is VRTCAL Markets Inc. or any of its subsidiaries is regulated by the Gramm‑Leach‑Bliley Act (GLBA) and implementing regulations: No.
• If VRTCAL Markets Inc. or its subsidiaries are regulated by the GLBA, describe the types of personal information covered:
• If VRTCAL Markets Inc. or its subsidiaries are regulated by the GLBA, describe the specific products or services covered:
• If VRTCAL Markets Inc. or its subsidiaries are regulated by the GLBA, describe the percentage of data activities covered:
• Is VRTCAL Markets Inc. or any of its subsidiaries is regulated by the California Insurance Information and Privacy Protection Act (IIPPA): No.
• If VRTCAL Markets Inc. or its subsidiaries are regulated by the IIPPA, describe the types of personal information covered:
• If VRTCAL Markets Inc. or its subsidiaries are regulated by the IIPPA, describe the specific products or services covered:
• If VRTCAL Markets Inc. or its subsidiaries are regulated by the IIPPA, describe the percentage of data activities covered:
• Is VRTCAL Markets Inc. or any of its subsidiaries is regulated by the California Confidentiality of Medical Information Act (CMIA): No.
• If VRTCAL Markets Inc. or its subsidiaries are regulated by the CMIA, describe the types of personal information covered:
• If VRTCAL Markets Inc. or its subsidiaries are regulated by the CMIA, describe the specific products or services covered:
• If VRTCAL Markets Inc. or its subsidiaries are regulated by the CMIA, describe the percentage of data activities covered:
• Is VRTCAL Markets Inc. or its subsidiaries are regulated by the HIPAA privacy, security, and breach‑notification rules: No.
• If VRTCAL Markets Inc. or its subsidiaries are regulated by HIPAA, describe the types of personal information covered:
• If VRTCAL Markets Inc. or its subsidiaries are regulated by HIPAA, describe the specific products or services covered:
• If VRTCAL Markets Inc. or its subsidiaries are regulated by HIPAA, describe the percentage of data activities covered:

Did VRTCAL Markets Inc. Provide Additional Context or Comments?

VRTCAL Markets is a Service Provider to publishers (mobile apps, mobile websites, CTV) acting as an intermediary to deliver digital advertisments. VRTCAL does NOT interact directly with consumers so it contractually requires publishers to obtain proper consent and only send ad requests that have consent to our platform. VRTCAL does not store and only passes on mobile advertising IDs and CTV IDS of consumers to advertising partners providing the digital ads. Thus we have no data to delete.