Zeta Global

Zeta Global is a registered data mining company located in New York, NY. Zeta Global engages in the collection of personal information, which may include: financial status; health status; immigration status; sexual orientation; children’s personal information; biometric data; geolocation data; reproductive health care data; public records data; and court judgment data. Zeta Global sells, for profit, certain personal information to customers, of which type may include: private businesses; law enforcement agencies; state governments; the U.S. federal government; foreign entities; and artificial intelligence (AI) developers. (See below for the specific data collection and sales practices of Zeta Global.)

To opt-out of data collection and sale by Zeta Global, individual consumers must submit their request to Zeta Global directly. California residents may use the state’s Delete Request and Opt-Out Platform (DROP) to submit a single request that forces Zeta Global, as well as +600 registered data brokers, to delete and stop selling their data. (If you don’t live in California, you must submit removal requests directly through the privacy portal of each data mining company.)

In addition, all Americans have access to their special credit reports and special credit scores. These companies maintain consumer files relating to medical records and payments; residential and tenant history; banking and checking writing history; employment and work history; and insurance claims history (auto, property, life, long-term care, disability). View the Directory of Special Credit Reporting Agencies to request your files and scores.

Company Details

Company Contact Information

What Types of Data does Zeta Global Collect?

• Zeta Global collects personal information of minors: No.
• Zeta Global collects consumers’ account logins or numbers with security codes that grant access to third‑party accounts: No.
• Zeta Global collects consumers’ government‑issued identification numbers used to verify an individual’s identity: No.
• Zeta Global collects consumers’ citizenship data, including immigration status: No.
• Zeta Global collects consumers’ union membership status: No.
• Zeta Global collects consumers’ sexual orientation status: Yes.
• Zeta Global collects consumers’ gender identity and gender expression data: Yes.
• Zeta Global collects consumers’ biometric data: No.
• Zeta Global collects consumers’ precise geolocation: Yes.
• Zeta Global collects consumers’ reproductive health care data: No.

What Categories of Customers does Zeta Global Sell To?

• Zeta Global shared or sold consumers’ data to a foreign actor in the past year: No.
• Zeta Global shared or sold consumers’ data to the federal government in the past year: No.
• Zeta Global shared or sold consumers’ data to other state governments in the past year: No.
• Zeta Global shared or sold consumers’ data to law enforcement in the past year, except when required by subpoena or court order: No.
• Zeta Global shared or sold consumers’ data to a developer of a generative artificial intelligence (AI) system or model in the past year: No.

Do Other Data Protection Laws Apply to Zeta Global?

• Is Zeta Global or any of its subsidiaries is regulated by the federal Fair Credit Reporting Act: No.
• If Zeta Global or its subsidiaries are regulated by the FCRA, describe the types of personal information covered:
• If Zeta Global or its subsidiaries are regulated by the FCRA, describe the specific products or services covered:
• If Zeta Global or its subsidiaries are regulated by the FCRA, describe the percentage of data activities covered:
• Is Zeta Global or any of its subsidiaries is regulated by the Gramm‑Leach‑Bliley Act (GLBA) and implementing regulations: No.
• If Zeta Global or its subsidiaries are regulated by the GLBA, describe the types of personal information covered:
• If Zeta Global or its subsidiaries are regulated by the GLBA, describe the specific products or services covered:
• If Zeta Global or its subsidiaries are regulated by the GLBA, describe the percentage of data activities covered:
• Is Zeta Global or any of its subsidiaries is regulated by the California Insurance Information and Privacy Protection Act (IIPPA): No.
• If Zeta Global or its subsidiaries are regulated by the IIPPA, describe the types of personal information covered:
• If Zeta Global or its subsidiaries are regulated by the IIPPA, describe the specific products or services covered:
• If Zeta Global or its subsidiaries are regulated by the IIPPA, describe the percentage of data activities covered:
• Is Zeta Global or any of its subsidiaries is regulated by the California Confidentiality of Medical Information Act (CMIA): No.
• If Zeta Global or its subsidiaries are regulated by the CMIA, describe the types of personal information covered:
• If Zeta Global or its subsidiaries are regulated by the CMIA, describe the specific products or services covered:
• If Zeta Global or its subsidiaries are regulated by the CMIA, describe the percentage of data activities covered:
• Is Zeta Global or its subsidiaries are regulated by the HIPAA privacy, security, and breach‑notification rules: No.
• If Zeta Global or its subsidiaries are regulated by HIPAA, describe the types of personal information covered:
• If Zeta Global or its subsidiaries are regulated by HIPAA, describe the specific products or services covered:
• If Zeta Global or its subsidiaries are regulated by HIPAA, describe the percentage of data activities covered:

Did Zeta Global Provide Additional Context or Comments?

Since 2024 we have expanded the request types to include limitation of sensitive data use. We direct people seeking more information to our privacy policy. Also note that during 2024 we received a large number of apparently bogus requests, resulting in a significant proportion of “denied” requests. These were not formally denied, but they were not completed due to email verifications not being completed. We are able to see that a large number of these requests pertained to non-existent email addresses.